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Hangzhou Deyan: The "Invisible Participant" Without a Booth – An Industry Insight Provider Behind CHINAPLAS 2025
创建于04.23
Exhibition Background and Industry Trends
Held at the Shenzhen International Convention and Exhibition Center, CHINAPLAS 2025 (the 37th China International Plastics and Rubber Industry Exhibition), themed "Transformation • Collaboration • Co-creating Sustainability," attracted 4,500 global exhibitors and 330,000 professional visitors. Focusing on four core areas—circular economy, digital production, innovative materials, and high-tech "Made in China"—the exhibition showcased 120 global/Asian premiere technologies, 3,800 mechanical exhibits, and innovations from 980 "specialized, refined, characteristic, and innovative" enterprises.
Hangzhou Deyan’s Atypical Participation Strategy
As a leading player in China’s PVC heat stabilizer sector, Hangzhou Deyan New Material Technology Co., Ltd. chose a "lightweight participation" approach at the exhibition:
Precision Targeting of Key Clients: Through pre-exhibition data analysis, Deyan’s team identified over 20 leading enterprises in sectors such as PVC/CPVC manufacturing/processing, medical packaging, and fiberglass. They engaged in targeted one-on-one technical exchanges across the exhibition hall. For example, discussions with a medical packaging giant on heat stability solutions for medical-grade transparent PVC materials are expected to boost their production line efficiency by 10%.
Product Demonstration: Deyan’s sales team attended the entire exhibition, showcasing environmentally friendly heat stabilizers, including self-developed organic tin stabilizers and synergistic stabilizers co-developed with Yunnan Tin Industry.
Achievements and Industry Insights
1.Commercial Value
During the four-day event, Deyan met with 120 client groups and reached 8 preliminary cooperation intentions. A supply agreement with a pipe and fitting supplier alone is expected to drive annual sales beyond RMB 10 million.
2.Brand Enhancement
Product displays significantly strengthened Deyan’s technical authority in the industry. In the week following the exhibition, the company saw a surge in website traffic and new followers on its WeChat official account.
3.Industry Lessons
Deyan’s "no-booth" strategy highlighted two key advantages:
Data-Driven Precision Marketing: Targeted client screening via data analysis avoided the inefficiencies of traditional booth-based exposure.
Ecosystem Collaboration: Joint innovation with universities and leading enterprises helped build a collaborative industrial network.
Future Outlook
Hangzhou Deyan’s exhibition model offers a new paradigm for participating in large-scale industry events. As the plastics and rubber industry shifts toward green and intelligent transformation, enterprises must evolve from "product suppliers" to "solution providers," leveraging technological innovation, ecosystem collaboration, and precision marketing to gain an edge in industry (transformational change).
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